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Like when Mercedes Benz stepped foot the SUV market with their ML model, many scratched their heads when sports car maker Porsche entered the fray with the Cayenne. Well a decade later the Cayenne is one of Porsche’s better selling vehicles in the US anyway.
With that experience under their belt and the increasingly tight CAFE standards to come, Porsche has plans for a smaller crossover that will share its architecture with the Audi Q5. To be called the Porsche Macan, the company has released a sketch of what the vehicle will look like.
Porsche says the the name Macan is derived from the Indonesian word for tiger. They hope the moniker will translate characteristics of “suppleness, power, fascination and dynamic” to the new crossover that has undeniable Porsche styling DNA and appears to almost be a perfectly scaled down Cayenne.
“The Macan combines all sports car characteristics with the benefits of a SUV and is a genuine Porsche”, said Bernhard Maier, Executive Vice President Sales and Marketing of Porsche AG. “The name of a new Porsche has to fit with the brand, sound good in very many languages and dialects and evoke positive associations.”
Porsche says the Macan is a centerpiece of their “Strategy 2018” plan. Porsche intends the Macan to emulate the success of the Cayenne in sales when it starts production in 2013. There’s no word yet on what will power the new Macan, but we would suggest that they will be similar to what its platform mate Audi Q5 has.
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