Monday, August 13, 2012

Voted Best Car For Women - Range Rover Evoque

The Range Rover Evoque has been voted best car for women drivers in 2012 according to the world's most prominent women motoring writers. Women's World Car of the Year (WWCOTY) was set up in 2009 to create an award specific to "the fastest growing consumer segment in the world and arguably the most influential." That's women. 




The Economist wrote a story in Jan 2009 suggesting that women make the final decision in as much as 85% of all company cars. It's interesting that only until recently have there been car awards voted by women. The criteria for judging by a panel of 17 worldwide women motoring writers included: 


  • Safety

  • Value-for-money

  • Aesthetic appearance

  • Storage space

  • Child–friendliness

  • Ease-of-driving

  • Colour

  • Sex appeal

  • Environmental footprint 
The winning car may not reach 0–100 km/h in less than so many seconds but is a car that appeals very strongly to women and that, in essence, is what the award is all about. So, the Range Rover Evoque best meets a woman's desire for all the criteria above so let's see for ourselves what all the fuss is about.





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